Category Archives: Janery

Janery Update: Overcoming the “perfection procrastination”

It may come as no surprise to my regular readers that my handmade pet bed & pillow business, Janery, took a backseat in my life last year. Sales were lower than even my first year, and I didn’t reach my goals of launching Charlie Cushions or my new e-commerce website.   Family came first, and I don’t regret that.

I actually started to launch my Charlie Cushion dog beds in the fall, but in the process I found I’d made some mistakes with them that could only be fixed by ripping out all the seams and starting over. It was an important lesson in measure twice, cut once!

Janery Charlie Cushion Seam Ripper

There’s been more bumps in the road to launching these waterproof dog beds, but the whole story is a topic for a separate post.

Janery Charlie Cushion Progress Notes

The launch of the new Janery website has also been challenging. I’m struggling with a quest for perfection in the website; a quest which I have now realized has kept me from making enough progress. I told myself I wouldn’t launch it until I had a perfect product line, had launched the Charlie Cushions, and had all new branding and perfect product photos, and the list goes on.

The reason? About two years ago I got the idea in my head that I couldn’t advertise or promote my handmade business until it looked more professional. However, in my first two years, I advertised and promoted my business and had the sales to show it. My photos and back then? Completely amateur and embarrassing.

Oh, the irony.

My blogging friend and neighbor, Sarah, has a great podcast about exactly this type of challenge. The Sarah R. Bagley podcast is focused on “a recovering perfectionist’s guide to a B+ life” – and boy, is that just the kind of advice I need to get Janery to the next step.

While I will always strive to create A+ products at Janery, right now I need to be a little more accepting of a B+ backend to the business if I want to take steps towards growing it.

Janery New Website Draft Screenshot

With this in mind, I’ve been busily uploading my best product photos to the new website, and working with my graphic designer to get all the elements in place for a late April launch date. Once the site is live and the Charlie Cushions are really launched, I’ll go about upgrading the site to A+, one step at a time.

Holiday Shipping & Janery This Weekend: GRUMP at Artisphere

A friendly holiday shipping reminder:  Ordering after Dec. 14th?  Upgrade to Priority Mail for delivery by Christmas. Just add the Priority Mail Upgrade to your cart before you check out.

Shop Local!  This Sunday Janery will be at an awesome holiday market in Arlington, VA.  Come on by and say hello!

GRUMP at Artisphere Independent Holiday Craft Market

GRUMP:  The “best alternative arts and crafts holiday show.”

Date:  Sunday, December 14, 2014
Time:  11am- 5 pm
Place:  Artisphere   –  1101 Wilson Boulevard, Arlington VA 22209

Janery Update: Family first

Sometimes life really has a way of throwing up detours when you try to reach your goals. And this year’s many detours seem to be following a theme – cancer.  Can I just say how much I hate that one illness?

But let’s back up.  I’ve been feeling guilty lately that I had all this hype about the new Janery website and the Charlie Cushion dog beds launching in May, and then it didn’t happen.

Right now my family is my top priority, which is why it’s July and the new shop still hasn’t launched.

My mom is in the hospital and her cancer is out of control.  I’ve spent a lot of time up there and things are only going downhill it seems.  Today her oncologist told my dad and my brother that it’s most likely a matter of weeks.

Jane Mom

So. I’m not going to get into a lot about my feelings for now, but when your mom is dying of a terminal illness and you’re only 35, it really sucks. And seeing your dad’s heart breaking is the worst. Things like your blog and part-time handmade business just suddenly don’t take priority.

Oh, and as if that isn’t bad enough, my awesome little cat Doctor was diagnosed with intestinal lymphoma, a type of cancer, about a month ago.  It’s in the lymph nodes and various parts of the intestines, so we’re not too hopeful.  However, we are meeting with the oncologist who treated Charlie next week. We’ve been cautioned that he may not do well with chemo, so this is just an exploratory visit to weigh our options.  Right now we’re looking at only 6 more months with him if we do nothing.

Doctor

Before cancer decided to get all up in our lives again, I’d run into some other delays.  First I had  issues with my US suppliers – delays and incorrect orders. I’m still working to sort those out.  It’s also taken me and my graphic designer longer than I expected to get the look of the new website together.

Janery isn’t going away, though.  Behind the scenes I’m still chugging away when I can, although I have to admit my focus isn’t at its best right now.  Last night I sorted through a shipment of dog bed inserts, all made in the USA, and got them labeled and stored in the attic.  I think the UPS man may hate me. . . or maybe just my friend who was cat sitting when these arrived. :)

Janery Dog Bed Shipment

More boxes arrived the next day.  Fortunately Ryan was home to receive them.

So.  Our house is overflowing with dog beds and pillow inserts and supplies.  That means that eventually there will be a new Janery with new products.  Just maybe not as soon as I’d hoped, because family most definitely comes first.