Category Archives: Craft Shows

Art on the Avenue is Tomorrow in Del Ray, Alexandria!

Janery will be at Art on the Avenue tomorrow (Saturday, Oct 10).

When I did my inventory count this week, I was shocked and excited to find out I have over 75 pillows ready for it.  The problem is, they’re all so fabulous – how will anyone choose a favorite?Art on the Avenue 2015 Del Ray Alexandria VA Craft Show

It’s a seriously awesome fine art and craft show in the Del Ray neighborhood of Alexandria, VA.

If you’re local, it’s a great opportunity to get a head start on holiday shopping.  I  hope you’ll come on out and say hello!

Today in Arlington: GRUMP Holiday Market

GRUMP logo

It’s craft fair time again! Ryan and I loaded up the car late last night in preparation for the GRUMP Holiday Market in Arlington, Virginia.

The show runs from 11 to 5, today only! If you’re local and want to pick up something from Janery, come on by.

Janery Echino Scooter Pillow

You could grab this rad lumbar pillow!

My friend Rachel from Funnelcloud Studio will also be at GRUMP this year selling her artwork. She has awesome veggie Christmas cards in her shop that would be perfect for the season!

Funnelcloud Studio Veggie Christmas Cards

Awesome for foodies and non-foodies alike!

Here’s the important stuff:

When: December 7, 2013 from 11 am to 5 pm
Where: Artisphere
1101 Wilson Boulevard, Arlington VA 22209

For more information on the GRUMP Holiday Market visit their site, by clicking here.

If you’re planning to come, make sure you stop by my booth and say hello!


The Financials of a Craft Show: Profit and Costs

Have you ever wondered what financial profit sellers make at craft shows?  If you’ve tried to search for it online, you’ve probably come up short.

Profit and Costs of a Craft Show

I’m an information junkie, so I’ve read a ton of blog posts on craft shows over the last few years.  The blog world is overflowing with solid advice on craft show preparation, branding, booth display, and customer interaction.  But have you ever tried to find out about the financial side of participating in a show?  None of the posts I’ve found have really come out with facts on what you can expect, financially, from a show.

Maybe it’s because everyone is too polite to talk about money.

Since I’m not embarrassed to talk about money, I’ve decided to share my experience with the financials of both good and bad shows.

My Best and Worst Shows

At my very first show, Viva Vienna, I didn’t track my sales on paper, but I think I remember doing about $800 in sales.  $660 on the first day and very little the second day.  At the time I was ecstatic about the first day’s $660 in sales, because it was exciting to have people buying my products.  The second day was 105 degrees and sunny and no one was buying.  With a booth fee of over $200, that was depressing.  I didn’t even bother to calculate my loss for the entire show.

At my most recent show, Art on the Avenue, I did approximately $1600 in sales.  That sounds really good for a one day show, doesn’t it?  Let’s take a closer look at the true profit.

Assessing True Profit

  • Gross Sales at Show          $ 1600
  • Product Production Cost   -$ 695
  • Booth Fee                         -$ 185
  • Cost of My Time at Show   -$ 240
  • Profit                                   $ 480

1.  First, I have to subtract the product production cost, which includes the price of materials and labor.  Right now that labor is me, but I have always included it in pricing because I hope to hire a seamstress.

To get the production cost, I have to use my average markup.  The markup on my products varies and I track it all with a pricing spreadsheet.

My average product markup is 130%.  (This means that I take my product materials & time cost and multiply by 2.3.)  Some are marked up more, some less.*   At my 130% markup, that means that the production cost was $695, or 43% of my sales.

2. Next I need to subtract the booth fee of $185.  These fees vary by show.  I’d rather pay a high booth fee for a very busy, large show than pay a low fee for a small show, since the same amount of time is required either way.

3.  I’d be silly not to subtract the value of my time, which really brings the true profit down.    I spent 12 hours working on the day of the show.  Let’s assume that I pay myself $20/hour.  That’s $240 in labor costs on the day of, and it doesn’t account for all the time Ryan spent helping me load the car, setup the booth, and break it down.  It also doesn’t account for the time I spent preparing the night before.

4.  This leaves me with my true** profit:  $480

Suddenly that day of $1600 in sales doesn’t sound quite so glamorous, does it?

Before you decide that shows are a waste of time, however, let me assure you that I still love shows!  There are many reasons why I participate in shows beyond just the possible financial benefits, which I will discuss in my next craft show post.

In the meantime, please let me know if you have any additional questions about my experiences at shows.  I’ll gladly answer them in a future post.

*I should have a 200% markup, especially if I ever want stores to sell my products, but that’s a topic for another time.

**Are you wondering why the cost of my time isn’t profit?  Because even if a business makes enough to pay the employees (in this case, me), there needs to be cash left over to keep in the bank and to reinvest in the business – for new equipment or materials, for example. 

Art on the Avenue Recap!

Art on the Avenue happened again this weekend, and I have to say that all my hard work creating products for Janery over the last month paid off.  So did the planning, strategizing, and process improvement that Ryan helped me with – because for once I had the sewing finished and the cars packed prior to midnight the night before.

It was such a relief to wake up and head to the show early Saturday morning with a good night’s sleep under my belt.

For every show I review my photos from the last, and try to improve my booth setup. It’s come a long way from my first show two years ago, but there’s still improvements I’d like to make.

2013 Art on the Ave 13 The show itself went great – though the weather was surprisingly sticky, at 90 degrees and humid! 2013 Art on the Ave 232013 Art on the Ave 21

I always enjoy talking to the customers who stop into the booth, whether they buy anything or not.  I love to observe which of my items customers favor over others – it helps me plan where to focus my energy in the future.  But the best part was that this time a lot of customers from last year stopped by my booth and told me how much they were still loving whatever items they purchased from me before.  That really rocked.2013 Art on the Ave 082013 Art on the Ave 172013 Art on the Ave 16

When it was over, Rachel, Ryan, and I met up for dinner with some seriously awesome local DIY bloggers – Wendy and Alex from Old Town Home.  These guys are awesome, and they do DIY right.  In hindsight, maybe it wasn’t the best timing for hanging out with them in person, as Rachel and I were sweaty and exhausted from the show.  So hopefully we weren’t completely awkward.

Oh, speaking of awkward – my friends Engin and Toya of New Family Naturals made a video of me in the booth.  And boy, was that a good learning experience. . . I felt so shy and awkward that I totally looked at my sewing project the whole time rather than at the camera.  Whoops.

Sunday was spent cleaning up, organizing, and photographing products. And let me tell you: I was loving how my sewing studio shelves looked once I’d put away all my leftover merchandise!

Janery Shelves1

For those of you navigating the craft fair circuit, maybe for the first time, later this week or early next week I’m going to do a post that actually shares real data on how I did compared to last year, and the lessons learned.