It’s our biggest sale of the year!
Shop Janery and save 15% off your entire purchase with the code BIGSALE13.
It’s craft fair time again! Ryan and I loaded up the car late last night in preparation for the GRUMP Holiday Market in Arlington, Virginia.
The show runs from 11 to 5, today only! If you’re local and want to pick up something from Janery, come on by.
My friend Rachel from Funnelcloud Studio will also be at GRUMP this year selling her artwork. She has awesome veggie Christmas cards in her shop that would be perfect for the season!
Here’s the important stuff:
When: December 7, 2013 from 11 am to 5 pm
1101 Wilson Boulevard, Arlington VA 22209
For more information on the GRUMP Holiday Market visit their site, by clicking here.
If you’re planning to come, make sure you stop by my booth and say hello!
Have you ever wondered what financial profit sellers make at craft shows? If you’ve tried to search for it online, you’ve probably come up short.
I’m an information junkie, so I’ve read a ton of blog posts on craft shows over the last few years. The blog world is overflowing with solid advice on craft show preparation, branding, booth display, and customer interaction. But have you ever tried to find out about the financial side of participating in a show? None of the posts I’ve found have really come out with facts on what you can expect, financially, from a show.
Maybe it’s because everyone is too polite to talk about money.
Since I’m not embarrassed to talk about money, I’ve decided to share my experience with the financials of both good and bad shows.
My Best and Worst Shows
At my very first show, Viva Vienna, I didn’t track my sales on paper, but I think I remember doing about $800 in sales. $660 on the first day and very little the second day. At the time I was ecstatic about the first day’s $660 in sales, because it was exciting to have people buying my products. The second day was 105 degrees and sunny and no one was buying. With a booth fee of over $200, that was depressing. I didn’t even bother to calculate my loss for the entire show.
At my most recent show, Art on the Avenue, I did approximately $1600 in sales. That sounds really good for a one day show, doesn’t it? Let’s take a closer look at the true profit.
Assessing True Profit
1. First, I have to subtract the product production cost, which includes the price of materials and labor. Right now that labor is me, but I have always included it in pricing because I hope to hire a seamstress.
To get the production cost, I have to use my average markup. The markup on my products varies and I track it all with a pricing spreadsheet.
My average product markup is 130%. (This means that I take my product materials & time cost and multiply by 2.3.) Some are marked up more, some less.* At my 130% markup, that means that the production cost was $695, or 43% of my sales.
2. Next I need to subtract the booth fee of $185. These fees vary by show. I’d rather pay a high booth fee for a very busy, large show than pay a low fee for a small show, since the same amount of time is required either way.
3. I’d be silly not to subtract the value of my time, which really brings the true profit down. I spent 12 hours working on the day of the show. Let’s assume that I pay myself $20/hour. That’s $240 in labor costs on the day of, and it doesn’t account for all the time Ryan spent helping me load the car, setup the booth, and break it down. It also doesn’t account for the time I spent preparing the night before.
4. This leaves me with my true** profit: $480
Suddenly that day of $1600 in sales doesn’t sound quite so glamorous, does it?
Before you decide that shows are a waste of time, however, let me assure you that I still love shows! There are many reasons why I participate in shows beyond just the possible financial benefits, which I will discuss in my next craft show post.
In the meantime, please let me know if you have any additional questions about my experiences at shows. I’ll gladly answer them in a future post.
*I should have a 200% markup, especially if I ever want stores to sell my products, but that’s a topic for another time.
**Are you wondering why the cost of my time isn’t profit? Because even if a business makes enough to pay the employees (in this case, me), there needs to be cash left over to keep in the bank and to reinvest in the business – for new equipment or materials, for example.
Did you have a good Thanksgiving? We had a good one, but it was the usual whirlwind of travel and activity and splitting time between multiple families. Here’s a roundup of our adventures!
We brought Charlie with us this time, because we didn’t want to leave her home for the dogsitter to worry about since she’s sick and on so many meds. He was nervous about being responsible for her, too, which I totally understand. This way we had her with us in case anything happened.
I was a little nervous to bring Charlie to New Jersey, as she can sometimes be grouchy and a little dog aggressive. However, she was practically a perfect angel the whole time. The poodles seemed excited to have a dog visitor – too bad Charlie doesn’t play much anymore!
But she still has energy for short walks!
Friday Ryan needed to do some yard work for his family, so his mom took me to her favorite quilt shop, Olde City Quilts, in historic downtown Burlington NJ. It was totally awesome! In addition to drooling over fabric, I learned all about sergers . . . and then realized i need to buy one for the business. :)
Of course it wouldn’t be a proper trip to Jersey without Tomato Pie. We tried the new DeLorenzo’s, which moved out of downtown Trenton due to crime :( but close to Ryan’s house in the suburbs. Almost as good as Marucas, and far better than ANYTHING in Virginia.
Friday afternoon we headed to Delaware to prepare for Thanksgiving Part 2. My mother always does Thanksgiving on Saturday.
I don’t really get to plan anything or design the table because we always do it the same way, but I did add macarons-turned-placecard holders.
These vintage (and maybe not totally politically correct) pilgrim and Native American candles have been used on our thanksgiving table since before I was born. I asked my mother about them and she thinks my grandmother bought them in the 1950′s!
We didn’t get many family photos, but I did get this one before guests arrived.
My dad and his little man, my brother’s son. The first thing baby Adam does when he gets to the house is run to find grandpa, arms outstretched to be picked up by him :)
Adam was tired of sitting in a high chair so I volunteered to hold him while I ate. That was an adventure. He grabbed handfuls of food off my plate and ate them. I tried to get bites while keeping food in the general table area.
That’s my niece Caroline in the background. She’s my most favorite little girl in the entire world.
Charlie also enjoyed Thanksgiving, loving all the plates that she got to clean off – and we were happy to see her eating so well for once! But I think she was happy to get home late Saturday night. It was a big adventure for her!