It may come as no surprise to my regular readers that my handmade pet bed & pillow business, Janery, took a backseat in my life last year. Sales were lower than even my first year, and I didn’t reach my goals of launching Charlie Cushions or my new e-commerce website. Family came first, and I don’t regret that.
I actually started to launch my Charlie Cushion dog beds in the fall, but in the process I found I’d made some mistakes with them that could only be fixed by ripping out all the seams and starting over. It was an important lesson in measure twice, cut once!
There’s been more bumps in the road to launching these waterproof dog beds, but the whole story is a topic for a separate post.
The launch of the new Janery website has also been challenging. I’m struggling with a quest for perfection in the website; a quest which I have now realized has kept me from making enough progress. I told myself I wouldn’t launch it until I had a perfect product line, had launched the Charlie Cushions, and had all new branding and perfect product photos, and the list goes on.
The reason? About two years ago I got the idea in my head that I couldn’t advertise or promote my handmade business until it looked more professional. However, in my first two years, I advertised and promoted my business and had the sales to show it. My photos and back then? Completely amateur and embarrassing.
Oh, the irony.
My blogging friend and neighbor, Sarah, has a great podcast about exactly this type of challenge. The Sarah R. Bagley podcast is focused on “a recovering perfectionist’s guide to a B+ life” – and boy, is that just the kind of advice I need to get Janery to the next step.
While I will always strive to create A+ products at Janery, right now I need to be a little more accepting of a B+ backend to the business if I want to take steps towards growing it.
With this in mind, I’ve been busily uploading my best product photos to the new website, and working with my graphic designer to get all the elements in place for a late April launch date. Once the site is live and the Charlie Cushions are really launched, I’ll go about upgrading the site to A+, one step at a time.